WE HAVE 2 ® TRADEMARKED PROCESSESOur Methods Are Robust, Yet Easy On The Business Owner
We built our proprietary process over 5 years ago, and tested it rigoruosly. Once proven, we registered two trademarks. Our methods are robust, yet easy on the business owner. Distilled from Kerri Konik’s direct experience over her 30+ years, drawing only the best from industry brand service categories of full services agency, consulting and design firms. We are the only firm that can truly claim to deliver the real big brand strategies to small business, because we were there and we did the work. The discovery, strategy, plan, design and bringing to market.
WE CreatE, Consult, AND SUPPORT
REBRAND TO EXPAND™ TRANSFORMATION
The brand that got you here, will not be capable to take you there. Now that you have proof of concept, and a foothold in the marketplace, and a business with sea-legs, a strategic brand transformation is your next step to successfully expand and grow. When entering a new arena, its a new everything. New audience, new emotional drivers, new imagery, messaging and experience is required to succeed. This is our sweet spot.
STARTUP RIGHT™ BRAND DEVELOPMENT
We create brands from concept for capitalized startups, and line extensions for established brands. We offer two levels of Brand Development for launch; MVP, minimal viable product, and CCB, complete concept build.
Brands that stand still, go stale. Elevating your messaging and marketing is required ongoing process, to stay top of mind and heart with your customers. Often a brand refresh is needed only to keep up with your competitors. Stay in continuous improvement, and watch your profit margin soar.
Brand management strategies and process protect your investment. We collaborate with our clients to create process for brand expansion, line extensions, NLEA and labeling updates, and process for internal teams, external partners, suppliers, and vendors to ensure brand consistency across color spaces, platforms, package substrates, and other fabrication materials.
The first thing they see. Your brand, and everything it stands for must be conveyed on your packaging, and evoke the imerative emotions to create customer engagement. Daunting, we know. We have been designing brand product line package design for over 30 years for major brands. You should tap that.
BRAND MAINTENANCE PROGRAMS
We offer brand maintencne programs for food, supplement, and wellness product categories that need to refresh their packaging content on a regualr basis. Food labeling, nutritional facts, NLEA guidelines gotcha down?
OUTSOURCED MARKETING DEPARTMENT
We offer a fully staffed marketing department if you don’t have one. Marketing outsourcing is a great sized solution for a set period of time, or for ongoing services for the cost of one employee. Partner with part time marketing directors and teams to solve your business marketing needs.
TRUSTED BRAND ADVISORS™
You Need Ongoing Strategy. Do you wish you had top shelf brand leadership, guidance and team or management over the marketing implementation, but for the cost of a lower level employee? You should, because that is what you need to really move theneedle in your brand communications, design and development. To compete with the big brands, you need branding like the big brands, at an attainable fee. That’s the exact business problem we solve with Fractional CBO services.
BRAND EXPANSION BLUEPRINT™
You Need a Plan. You are a rapidly growing business, and you are busy up to your eyeballs with it. You feel like you have too many irons in too many fires. You know your brand needs to evolve to succeed, but it stays right where it is, because you have no time for it. You want a plan. You, and the brand, are ready for high-level help with developing a clear line of sight, a roadmap and an actionable plan.
You Need to Get Unstuck. You are clear of your destination, where you want to go, but you are stuck, , overwhelmed or confused on an aspect of the doing. You want help with a specific brand component that you are developing. You want to work with Kerri directly, to get her brand of high-level consulting and solutions, to get unsnagged, and get going. You need to market, sell, and grow.
COURAGE WALK™ BRAND LEADER COACHING
You Need Support. This is not typical coaching. This is CEO, brand leadership private coaching and support. Because entrepreneurship, ownership and leadership is a gut-wrenching, soul-testing Courage Walk.
It is extremely lonely at the top, daungting, and scary as all get out. It demands constant soul- testing decision making and bold action by you. And for that, you need the right guide holding the line for you. Kerri Konik holds that space unlike any other leadership coach out there.